Describe the strategy scenario facing the co-founders at the beginning/ end of the case. What are the primary "trade-offs" facing the management team? 2. Describe and analyze the logic of the business-level strategy (Differentiation-Focus):

What is the Customer Value Proposition?

Who is the target customer? What does the customer really want? Analyze the firm's choices to be different, and how those choices "lit" together.

Describe the logic of the "slow fashion" strategy. 3. Analyze the relationship between (a) Sustainabiliry and (b) Competitive Advantage. How does the firm's environmental mission: a. Increase the consumer's "willingness-to-pay" a premium price? b. Lower the firm's costs and/or risk? Drive product innovation as well as process innovarion? d Contribute to Brand storytelling? Attract investors and VC& who are looking for "sustainable" investments" 4. What were the keys of success during the carly "start-up" stages at AlIbirds? Why did this idea work so well? Why was this a successful co-founder team/ Get familiar with the details of the VC fundraising timeline in this case. 5. Describe the landscape of compettion in the athletc footwear industry. Who are the primary competitors? How was Alibirds able to locate and occupy a unique posttion on the landscape? 6. Describe and analyze the various strategy topics that are highlighted in this case- The Product Development Strategy (pages 6-9) b. The Cio-To-Market Strategy (page 10) C. The Marketing Strategy (pages 11-12) 7. Make some comments about Growth challences and onnortunities, going forward: a. How can the firm cotine to drive Revengo arond ra/me c/ corona b. What is tie best path to consistent profitability Grate capturel* 0. How can the firm balance (a) the social mission with (o the pro lie motive? d. How will the next 5 vears be different ran the loss 5 years at Alibircs!