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Describe the three layers of distribution channels. Discuss how the distribution of hotel products has evolved over the past 20 years. How will continued evolutions
Describe the three layers of distribution channels. Discuss how the distribution of hotel products has evolved over the past 20 years. How will continued evolutions affect the business environment over the next decade?
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Distribution channels in the hotel industry typically involve three layers 1 Direct Channels Direct channels refer to the bookings made directly with the hotel either through the hotels website phone ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
