Question
Describe the three phases of the customer purchase process and explain why marketers should understand this process. on mm4 Iacobucci, Dawn. MM4 . South-Western, 2014.
- Describe the three phases of the customer purchase process and explain why marketers should understand this process. on mm4
Iacobucci, Dawn. MM4. South-Western, 2014.
2. Seth Godin in Purple Cow gives several examples of companies that have a "purple cow". In your own words, provide one of these examples with appropriate page number citations.
Purple Cow: Transform Your Business by Being Remarkable Hardcover - May 12, 2003. by Seth Godin
- ISBN-10 : 159184021X
- ISBN-13 : 978-1591840213
PLEASE GIVE PAGES NUMBERS FOR BOTH BOOKS.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
