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Describe the three types of the consumer decision-making process (cognitive, habitual, and affective) with the use of marketing-related examples. Moreover. For each type of
Describe the three types of the consumer decision-making process (cognitive, habitual, and affective) with the use of marketing-related examples. Moreover. For each type of decision-making process, please raise one strategy a marketer can use to tap into the consumer decision-making process and better promote eco-friendly products.
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Core Macroeconomics
Authors: Eric Chiang
3rd edition
978-1429278478, 1429278471, 978-1429278492, 1429278498, 1464191433, 978-1464191435
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