Describe the trends impacting marketing messages, means of communicating with consumers, and developing an integrated marketing communication plan.

Assess the concept of integrated market communication $($IMC$)$ planning in relation to implementation of an integrated marketing strategy, focusing on Market Segmentation, Target audience, and Product Positioning Strategies.$$

Evaluate the traditional media strategies, social media strategies, as well as alternative marketing strategies best suited to market a company$$s products or services, considering its IMC objectives, brand image, and financial situations.

Analyze the process of designing a database marketing program, consumer sales promotions program, and public relations program that enables an organization deliver relevant and effective message to a target audience, and aligns to the organization IMC objectives and support its brand$$s position.

Analyze the laws, regulations and ethical standards guiding product and services advertisement and marketing.