Describe the two factors that make social, local, and mobile marketing different from traditional online marketing. Why are social, mobile, and local marketing efforts interconnected?

2. What are the objectives of social marketing?

 

.3. What are the basic principles of ethics?

 

4. Explain Google's position that YouTube does not violate the intellectual property rights of copyright owners.

 

 

.1. Why were so many entrepreneurs drawn to start businesses in the online retail sector initially?

 

.2. Describe the technological retailing revolution that preceded the growth of e-commerce. What were some of the innovations that made later online retailing possible?

 

.3. Compare and contrast virtual merchants and bricks-and-clicks firms. What other type of online retailer is most like the virtual merchant?

 

.4. What are the basic revenue models for online content and what is their major challenge?

 

 

.1. Compare and contrast social networks, auctions, and portals.

 

.2. List and describe four different types of auctions.

 

.3. List and briefly explain three of the benefits of auction markets.

 

4. List at least five potential benefits of B2B e-commerce.