Describe the various market segments in the Indian market during the expansion of The bank of scotia
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Describe the various market segments in the Indian market during the expansion of The bank of scotia and then provide information on the needs and wants of the customers (consumer and business) in the targeted market segments). Provide enough detail about the customer's needs/wants to justify making decisions related to the marketing mix (i.e. 4Ps/4Es). in detail
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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