1. Describe the whole-channel concept of international marketing.
2. Generation Y members are often turned off by overt branding practices and "hard sell." List and provide examples for the different approaches tried by the marketers to reach and persuade them.
3. Explain three variables a firm should consider when analyzing potential threats posed by competitors.
4. The creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid. What are the six components of the brand resonance pyramid? Explain.
5. Identify the three main strategies for growing a company's core, as noted by UK marketing guru David Taylor, and provide an example for each.
6. Industrial goods can be classified in terms of how they enter the production process and their relative costliness. Identify the three groups of industrial goods. Explain each
7. Several strategies exist for managing the supply and demand of services. List the strategies for managing each and give an example of each strategy.