Describe their value proposition of zoom

You must present your inputs using the two circles and as described in the Uber example

You are free to add additional slides to highlight your descriptions and thoughts.

State for brand zoom

What is the "big idea"? Segment Target Point of difference - Functional and emotional Reason to believe Brand Personality

3 brand personalities for each brand. Please explain why you have chosen these

personalities for each brand.

Write a Positioning statement for zoom Use the format provided.