Question
Describe two potential pricing strategy options for your chosen B2B market and explain how they would differ from a typical B2C market. Discuss the
Describe two potential pricing strategy options for your chosen B2B market and explain how they would differ from a typical B2C market. Discuss the choices the marketing manager must make in: Pricing flexibility Price level Pricing over the product life cycle Discuss how price setters use demand estimates in their pricing strategy.
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Get StartedRecommended Textbook for
Information Technology For Managers
Authors: George Reynolds
2nd Edition
1305482492, 1305389832, 9781305482494, 978-1305389830
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