Question
Describe Warby Parker's history and its desire to maintain the company culture during rapid growth. Reference the company's core values and social mission within this
Describe Warby Parker's history and its desire to maintain the company culture during rapid growth. Reference the company's core values and social mission within this narrative. Talk to the challenges of maintaining a branded culture during growth spurts.
Assess the organizational performance in context of funding raised, sales, employees hired, product collections and execution of new strategies such as establishing showrooms.
What would "success" look like for the Warby Parker's organization 5 years from now. "Success" in terms of the brand, as well. How can the company weave social innovation into everything it does? How does the "buy-one give-one model scale impact? Does that matter to the sustainability of the brand?
What are the risks to this company of losing sight of its social purpose? Specifically, among key stakeholder audiences i.e. Customers, Founders, The Board.
How has Warby Parker reshaped the eyewear industry (and its customers) to create system-level change AND created competitive advantages for itself. From a business perspective? From a branding perspective?
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