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Describe what happens during 'book-building' of an IPO. What price range was used for book building of the Prada IPO? Why do you think Prada

Describe what happens during 'book-building' of an IPO.

What price range was used for book building of the Prada IPO?

Why do you think Prada priced its offering at the bottom end of the book-building range?

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