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Describe what is DAGMAR and how marketers might use DAGMAR in establishing IMC objectives. What are some of the problems associated with the use of
Describe what is DAGMAR and how marketers might use DAGMAR in
establishing IMC objectives. What are some of the problems associated with the
use of DAGMAR?
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Managerial Accounting
Authors: James Jiambalvo
5th edition
1118078764, 978-1118078761
