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Describe why Starbucks wanted to enter India through a joint venture. What benefits did Starbucks and the Tata Group both gain by partnering with

Describe why Starbucks wanted to enter India through a joint venture. What benefits did Starbucks and the Tata Group both gain by partnering with one another? What synergies were present? How did national cultural differences between India and US influence how Starbucks adapted its offerings to the Indian market?

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