Describe your business (about the business you would like to start) and discuss the

marketing mix in detail:(Business is in IT field)

Product or Service

oPrice

oDistribution, and

oPromotion

oIdentify competitors of your business and how your business will stand out (unique

selling propositions) in the competition

oNext three months, you will be working with an assigned small business client for

this course. Learn about that business and the industry, and considering your Indigo

report, discuss how you'd add value to the client's business.