Describes the target market and a company's position in it, including information about the market, product performance, competition, and distribution. This section includes the following:

A market description that defines the market and major segments and then reviews customer needs and factors in the marketing environment that may affect customer purchasing

A product review that shows sales, prices, and gross margins of the major products in the product line.

A review of competition that identifies major competitors and assesses their market positions and strategies for product quality, pricing, distribution, and promotion.

A review of distribution that evaluates recent sales trends and other developments in major distribution channels.