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Description Assume the role of a market researcher for The Keg Steakhouse (corporate office). The CEO would like to find out whether customers would like
Description Assume the role of a market researcher for The Keg Steakhouse (corporate office). The CEO would like to find out whether customers would like to have healthier options on the menu. Specifically research will ask: Frequency of visits in the last year (including takeout) Typical menu items ordered (from a list) from the key Ranking of preferred items Importance of nutrition to dining out The Keg has a list of 1000 customers that have agreed to be contacted for research purposes Your Task Find and compare three online survey tools (NOT Google Forms) using a table to show your work You DO NOT have to trial the software (though it might help if you can access it) but ensure you are able to find software that has reviews (Youtube, online review sites, product sites) so that you can determine its strengths and weaknesses Your table should evaluate the three platforms using, at minimum, the following critera (an expert submission would include additional thought/points of consideration) Number of respondents permitted . Accessibility and compatibility with computer operating systems Ability to create various research question formats Number of questions and response options permitted Cost Format of survey Ease of use Suggestion: You might consider creating an evaluation scale (such as stars to identify strengths and weaknesses of the ENG BPM 250 US 2021-03 Suggestion: You might consider creating an evaluation scale (such as stars) to identify strengths and weaknesses of the platform based on the needs identified above. Make a recommendation of which survey platform would be appropriate for the required research study and justify your conclusion in 3-4 sentences. Note: it is NOT a requirement that you create a survey, your task is to evaulate the appropriateness of survey tools You will be graded on the following (40 marks) . Completeness (All requirements complete) of table and review - 10 marks Originality (Use of your own language, paraphrased and original wording) - 10 marks Recommendation and Rationale - 10 marks Presentation (spelling/grammar) - 5 marks Referencing - 5 marks Assignments received after the deadline will be subject to a 1096/day deduction
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