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Description Aster Inc. is an American firm that manufactures and markets cell phones for sale in discount stores and other retail settings. The firm also
Description Aster Inc. is an American firm that manufactures and markets cell phones for sale in discount stores and other retail settings. The firm also sells cell phone accessories. Aster Inc. conducted an analysis of its competitive advantage for one of its product-markets and conducted research to learn the following information: Competitive Position Factor Competitive Relative Position Importance Rating Differentiation Advantage: 80 40% Product quality 60 30% Service quality 80 30% Brand Image/Reputation Differentiation Advantage: 80 40% Product quality 60 30% Service quality 80 30% Brand Image/Reputation Cost Advantage: Cost per unit 40 70% Transaction costs 60 20% Marketing productivity 60 10% Marketing Advantage: Market share 40 40% Brand awareness 40 30% Channel advantage 20 30% Brand Image/Reputation Cost Advantage: Cost per unit 40 70% Transaction costs 60 20% Marketing productivity 60 10% Marketing Advantage: Market share 40 40% Brand awareness 40 30% Channel advantage 20 30% If differentiation advantage and cost advantage are both rated at 40% of total importance and marketing advantage is weighted much lower at 20%, what is Aster Inc.'s competitive position index for this product- market
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