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Description: For Portfolio Project Part 2, you will review and familiarize the problem addiction to social media in Portfolio Project Part 1. Before doing this
Description: For Portfolio Project Part 2, you will review and familiarize the problem addiction to social media in Portfolio Project Part 1. Before doing this assignment, however, make sure you have already completed Practical Exercise #12: Ideation & Storyboarding. Complete both Parts 1 and 2 below. Part 1: a) Identify the target market: Based on your understanding of the problem, envision the ideal user or customer who would benefit the most from your product solution. Consider demographics, behaviors, needs, and motivations. You can also draw inspiration from real-life examples or conduct research to inform your persona creation. b) Create a user persona: Develop a comprehensive user persona that captures key characteristics and traits of your target market. Include the following information: Name: Give your persona a name to make them more relatable. Demographics: Age, gender, occupation, location, etc. Background: Relevant personal, educational, or professional background information. Goals and aspirations: Identify the persona's primary goals and what they hope to achieve by using your product solution. Challenges and pain points: Highlight the specific challenges or problems your persona may encounter, related to the defined problem. Preferences and behaviors: Identify the persona's preferences, behaviors, and patterns relevant to your solution. Quotes or anecdotes: Include a few representative quotes or anecdotes that reflect the persona's thoughts or feelings related to the problem and your proposed solution. Part 2: a) Review the storyboard that you created in Practical Exercise #12, showcasing the sequence of actions and interactions in your solution. b) Build a low-fidelity prototype: Using the storyboard frames as a guide, transform each frame into a tangible representation. This can involve sketching, cutting out shapes, or using sticky notes to represent different elements and actions. Focus on conveying the key functionality and user experience without getting into too much detail. c) Iterate and Refine: As you create the low-fidelity prototype, reflect on the user persona you developed. Consider their needs, preferences, and pain points while making design decisions. Iterate and refine the prototype as needed to enhance its usability and effectiveness in addressing the identified problem. d) Capture and Document: Take photos or make scans of your low-fidelity prototype. Document any additional notes or explanations that may help clarify the functionality or user interactions. Remember that low-fidelity prototypes are not the final product. All they need to do is create a representation of what the final product might look like. Post your created user persona and low-fidelity prototype on a page in Mahara, and then submit them to Portfolio Project Part 2 in Moodle
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