1. Description of Ford Bronco and the brand personality
2. Describe the Target market of Ford Bronco telling what their Psychographics are along with statistics (possibly a chart or graph or images)
3. Demographics of the target market of Ford Bronco
4. Come up with an advertising campaign idea for Ford Bronco and a campaign big idea to sell Ford Bronco
5. One Paragraph discussing the Media channel or Channels and Why you have chosen that type or types of advertising.
6. Who do you think is the main competitor for the Bronco? And what will make the Bronco come out ahead?