Description of the requirements:

1. You need to use regular term paper format (include Executive Summary, Introduction, Body, Conclusion, and APACitations &References).
2. Length: 1500(Excludingreferences)
3. You need to evaluate the followingscenario:

1. You are the International Marketing Managerfor Canada Goose
2. You must describe the types of products or services the company sells and give a brief background on thecompany.

1. Assume that the company isinterested in broadening itsopportunities in Australia and outline why you chose that country based on the concepts learned inclass.

1. You must choose what strategies to utilize for that expansion and howyou will generate increased revenue, and you must outline WHY you chose those strategies, based on the concepts learned in classand in thetextbook

1. Remember you should also discuss howthese strategies affect your marketing mix (the 4 P's). What do you recommend in terms of product, price, promotion, andplacedecisions?