1. Explain how the Vice President for marketing might describe what is involved in making rational decisions. 2. If Jill Goldberg then declares that there is no way she can be completely rational, what would you suggest as a reply? Description OLYMPIC COMPANY "I expect all the managers in my department to act completely rationally in every decision they make", declared Eleanor Johnson, Vice President of Marketing for the Olympic Toy Company. "Every one of us, no matter what his or her position, is hired to be a professional rationalist, and I expect all of us not only to know what they are doing and why but to be right in their decisions. I know that someone has said that a good manager needs only to be right in more than half of his or her decisions. But that is not good enough for me. I would agree that you may be excused for occasionally making a mistake, especially if it is a matter beyond your control, but I can never excuse you for not acting rationally." "I agree with your idea, Eleanor", said Jill Goldberg, her advertising manager, "and I always try to be rational and logical in my decisions. But would you mind helping me be sure of this by explaining just what 'acting rationally' is?"