Question
Description The Paper is designed to demonstrate your decision-making process by using a real-world business example. Can you choose one of the three options below
Description
The Paper is designed to demonstrate your decision-making process by using a real-world business example. Can you choose one of the three options below to develop a new business, for which you will collect market data and outline your ideas and proposed decisions?
You are required to addresses one of the scenarios listed below with a focus on issues relevant to course concepts. The scenario event serves as a springboard to demonstrate an understanding of concepts and information covered in the course, to allow you to apply learning, draw reasoned conclusions, and make recommendations on best practices.
Topic Options
- New hotel property: You may specify the market location; must be non-franchise and near a major airport
- New car rental property: You may specify the market location; must be non-franchise and near a major airport
- New winery: Select from suburban location (Seattle, San Francisco, Sacramento, or Portland)
Be sure to include the following in your report:
- Outline the basic business model that you expect to be used to generate revenues across products or services.
- Select appropriate performance measurement approaches by outlining four (4) performance metrics and how data will be collected and used.
- Outline and analyze two (2) cost-benefit decisions that will have to be considered.
- Analyze two (2) possible approaches for attempting to achieve competitive advantage.
- Provide an assessment of immediate competition in the market you selected.
- Assess two (2) potential risks to profitability and a mitigation plan for each.
Guidelines
- Your paper should be twelve pages long.
- You should cover the directives defined in the Topic Options.
- You should follow accepted research approaches and citation format (APA).
- Your paper should be well-developed and convey your understanding of the readings and concepts.
- Your paper should be organized, coherent, and unified.
- Your paper should be free of spelling and grammatical errors.
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