Descriptive Statistics 8: Observations: Net Avg. Cost Avg. Revenue Probability of CTR TCR RDA Revenue per Click per Booking Booking. Count 4510 4510 _ 4510 4510 4510 368 4510 imam\" 200 900 3794.87 549524.05 10 5877.75 0.82 Minimum 0 0 1 8725.92 ' 0 34 0 Mean 11.14 0.57 3.41 866.21 1.89 1024.26 0 Std 20.23 13.86 72.78 14245.3 _ 1.32 704.32 0.015 The table above depicts the depth of the data, if you look at the count of Avg. Revenue per booking it differs from others as we have not considered NA in count. Standard Net revenue is appearing to be positive wherein the mean is sounds low, it is probably because of the user search engine adaptability pattern. The average revenue per booking is the average amount of money AirFrance earned with each booking. The average was $1024.26, which is a high amount of revenue for each individual booking. Though the number in minimum for Net Revenue is in negative, however overall, it is observed that AiIFrance advertisement campaign was a success since most of the numbers are in positive