Design a complete digital marketing strategy and implementation plan for a company. Each group will come...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Design a complete digital marketing strategy and implementation plan for a company. Each group will come up with a new idea for a company/product/service. The idea has to be original. As an example, it should be a new product/service or line extension. The mandate is to launch the product/service with a digital-only strategy. Using your entrepreneurial skills create a company and a product/service/solution that will be launched exclusively as part of a digital marketing campaign. For the purpose of this assignment, you and your group members represent the owner of the new business. Your challenge is to develop a Digital Marketing Strategy and Implementation Plan. It starts with understanding your market and your products' relationship to that market Ensure that your strategy and implementation consider all the digital channels that we studied throughout the course Specifically: Complete and submit a 10-12 page type written report of your digital marketing plan assignment uploaded in e-centennial with a title page that includes the assignment title, date, name of this class and section, the instructor's name, and your name. You must include bibliography and cite sources APA style. https://library.centennialcollege.ca/research/researchhelp as required. Your digital marketing plan should consider allt elements of the TCERO framework indicated below: 1. (THINK): Provide a situational analysis, describing the market, the competition and the chosen target. Provide a summary of your product/service and indicate 3 features and 3 aligning benefits. (Refer to chapter 1-2) 2. Establish at least three marketing campaign objectives (using SMART criteria and at least three KPI's to optimize your campaign. (Refer to chapter 12, 20-21) Conduct an online survey (using MailChimp or SurveyMonkey) with no less than 40 respondents, demonstrating consumer response of the project idea. Provide a summary of the results and attach the survey summary. (Refer to chapter 4) Product/Service Target Market Situational Analysis Competitive Analysis Campaign Objectives and kpi's Research summary Mobile platform Provide a description and include 3 features and 3 aligning benefits Provide a description of your target market using the 4 profile variables form chapter 2 SWOT factors E/S/M commerce platform Identify and complete a competitive comparison on product, price. promotion and place for two competitors State using the SMART criteria and include the aligning ki's (CREATE) Designing campaigns and shaping platforms-, Provide complete description of 3 digital marketing platforms including description, design elements, explanation/rationale (20 marks) Web design Provide a summary of results Include screen shots of survey results (15 marks) Include a description of the 6 qualities and the 4 theories of design (chapter 5- 6) Provide a complete description of 1 mobile platform and include your rationale for selection (chapter 7) Provide a complete description of your e-commerce strategy including a summary of the 5 steps from chapter 10 Design a complete digital marketing strategy and implementation plan for a company. Each group will come up with a new idea for a company/product/service. The idea has to be original. As an example, it should be a new product/service or line extension. The mandate is to launch the product/service with a digital-only strategy. Using your entrepreneurial skills create a company and a product/service/solution that will be launched exclusively as part of a digital marketing campaign. For the purpose of this assignment, you and your group members represent the owner of the new business. Your challenge is to develop a Digital Marketing Strategy and Implementation Plan. It starts with understanding your market and your products' relationship to that market Ensure that your strategy and implementation consider all the digital channels that we studied throughout the course Specifically: Complete and submit a 10-12 page type written report of your digital marketing plan assignment uploaded in e-centennial with a title page that includes the assignment title, date, name of this class and section, the instructor's name, and your name. You must include bibliography and cite sources APA style. https://library.centennialcollege.ca/research/researchhelp as required. Your digital marketing plan should consider allt elements of the TCERO framework indicated below: 1. (THINK): Provide a situational analysis, describing the market, the competition and the chosen target. Provide a summary of your product/service and indicate 3 features and 3 aligning benefits. (Refer to chapter 1-2) 2. Establish at least three marketing campaign objectives (using SMART criteria and at least three KPI's to optimize your campaign. (Refer to chapter 12, 20-21) Conduct an online survey (using MailChimp or SurveyMonkey) with no less than 40 respondents, demonstrating consumer response of the project idea. Provide a summary of the results and attach the survey summary. (Refer to chapter 4) Product/Service Target Market Situational Analysis Competitive Analysis Campaign Objectives and kpi's Research summary Mobile platform Provide a description and include 3 features and 3 aligning benefits Provide a description of your target market using the 4 profile variables form chapter 2 SWOT factors E/S/M commerce platform Identify and complete a competitive comparison on product, price. promotion and place for two competitors State using the SMART criteria and include the aligning ki's (CREATE) Designing campaigns and shaping platforms-, Provide complete description of 3 digital marketing platforms including description, design elements, explanation/rationale (20 marks) Web design Provide a summary of results Include screen shots of survey results (15 marks) Include a description of the 6 qualities and the 4 theories of design (chapter 5- 6) Provide a complete description of 1 mobile platform and include your rationale for selection (chapter 7) Provide a complete description of your e-commerce strategy including a summary of the 5 steps from chapter 10
Expert Answer:
Answer rating: 100% (QA)
Answer Digital Marketing Strategy and Implementation Plan for XYZ Company 1 THINK ProductService XYZ Company is introducing a new line of smart home devices called HomeGuard HomeGuard includes smart c... View the full answer
Related Book For
Managerial Accounting An Integrative Approach
ISBN: 9780999500491
2nd Edition
Authors: C J Mcnair Connoly, Kenneth Merchant
Posted Date:
Students also viewed these marketing questions
-
The LOGIC menu on the TI-84 Plus CE contains the operators and, or, xor, and not. The truth table for p q, for example, can be displayed by entering all combinations of truth values for p and q in...
-
i) What skills and competencies must a newly appointed frontline manager develop to perform his or her job effectively? How do these skills and competencies differ from those required to perform a...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Solve the given equation over the real numbers by completing the square. If there are more than one solution, separate them by a comma. If there is no real solution, enter DNE (short for does not...
-
What is the difference between a base entity type and a weak entity type?
-
Patty's Pumpkin Pies collected the following production information relating to November's baking operations: Requirements Complete the first two steps in the process costing procedure: Summarize the...
-
What is the meaning of the word annuity? Can the present value of an annuity be calculated as a series of single amounts? If so, how? LO 8
-
Harriet's Hats is a retailer who buys hats from a manufacturer and then sells them in its stores. The following information includes the company's December 31, 20Y8 Balance Sheet and the details of...
-
PS#2Data(FIN3582)-1 [Protected View] - Microsoft Excel X File Home Insert Page Layout Formulas Data Review View v ? -5 X i Protected View This file originated from an Internet location and might be...
-
Open the Amlie Solution.sln file contained in the VB2017\Chap02\Amlie Solution folder. If necessary, open the designer window. Organize the interface so that it follows the GUI design guidelines...
-
You have been working as a marketing coordinator in a coffee chain for two years but you have not yet had the promotion that you believe you deserve. To impress your manager, you have spent a few...
-
Differentiae between awt package and swing package? What are the differences between Java and C++.
-
Golden Wedding Dress Company designs custom wedding dresses for brides to be. The person preparing the adjusting entries at year-end was unable to complete the adjustments due to illness. You have...
-
3. Find the average and effective values of the sinusoidal waveform shown in the following figure. The maximum value is 100 V.
-
A company produces and sells a single product. In 2020, they sold 20,000 units and reported the information below. Sales price per unit: $62 Variable cost per unit: $21 Total annual fixed cost:...
-
4. Derive that the average power consumed by a pure inductor is zero. OR A coil of resistance 1002 and inductance 0.02H is connected in series with another coil of resistance 62 and inductance 15mH...
-
Pacific Hotels operates a centralized call center for the reservation needs of its hotels. Costs associated with use of the center are charged to the hotel group (luxury, resort, standard, and...
-
United Business Forms capital structure is as follows: Debt ............................................ 35% Preferred stock ........................... 15 Common equity .......................... 50...
-
The objective of this exercise is to attach costs for the Marketing, General, and Administrative Departments to specific activities performed by these departments. The data worksheets you will need...
-
Using the data in the table for Exercise 3, create a Pareto chart for each of the jams. How do they compare now? Which chart is easier to use? Why? Data From Exercise 3 Feature Strawberry Raspberry...
-
Sheila Felgood is the owner of a small dog-grooming business, Felgood Clippers. She would like to increase her sales over the last three years actual results and is looking at a variety of...
-
Expectations Gap. The general public think that an auditor guarantees the accuracy of financial statements. Is this true? Why? What other things does the public believe about audited financial...
-
Reasons for Audits. Give reasons why the following organizations should have annual audits by an independent external auditor: (a) The US Federal Reserve Board (b) A retail company traded on the...
-
Operational Audits. List four examples of specific operational audits that could be conducted by an internal audit in a manufacturing company. Describe how you would conduct each.
Study smarter with the SolutionInn App