Design a complete digital marketing strategy and implementation plan for a company. Each group will come up with a new idea for a company/product/service. The idea has to be original. As an example, it should be a new product/service or line extension. The mandate is to launch the product/service with a digital-only strategy. Using your entrepreneurial skills create a company and a product/service/solution that will be launched exclusively as part of a digital marketing campaign. For the purpose of this assignment, you and your group members represent the owner of the new business. Your challenge is to develop a Digital Marketing Strategy and Implementation Plan. It starts with understanding your market and your products' relationship to that market Ensure that your strategy and implementation consider all the digital channels that we studied throughout the course Specifically: Complete and submit a 10-12 page type written report of your digital marketing plan assignment uploaded in e-centennial with a title page that includes the assignment title, date, name of this class and section, the instructor's name, and your name. You must include bibliography and cite sources APA style. https://library.centennialcollege.ca/research/researchhelp as required. Your digital marketing plan should consider allt elements of the TCERO framework indicated below: 1. (THINK): Provide a situational analysis, describing the market, the competition and the chosen target. Provide a summary of your product/service and indicate 3 features and 3 aligning benefits. (Refer to chapter 1-2) 2. Establish at least three marketing campaign objectives (using SMART criteria and at least three KPI's to optimize your campaign. (Refer to chapter 12, 20-21) Conduct an online survey (using MailChimp or SurveyMonkey) with no less than 40 respondents, demonstrating consumer response of the project idea. Provide a summary of the results and attach the survey summary. (Refer to chapter 4) Product/Service Target Market Situational Analysis Competitive Analysis Campaign Objectives and kpi's Research summary Mobile platform Provide a description and include 3 features and 3 aligning benefits Provide a description of your target market using the 4 profile variables form chapter 2 SWOT factors E/S/M commerce platform Identify and complete a competitive comparison on product, price. promotion and place for two competitors State using the SMART criteria and include the aligning ki's (CREATE) Designing campaigns and shaping platforms-, Provide complete description of 3 digital marketing platforms including description, design elements, explanation/rationale (20 marks) Web design Provide a summary of results Include screen shots of survey results (15 marks) Include a description of the 6 qualities and the 4 theories of design (chapter 5- 6) Provide a complete description of 1 mobile platform and include your rationale for selection (chapter 7) Provide a complete description of your e-commerce strategy including a summary of the 5 steps from chapter 10