In the early 1990s, McDonald's introduced the are new burger where the 75% of the fat in ground beef was replaced with seaweed-based ingredient. Blind taste tests confirmed that consumers actually preferred the taste of this new low-fat burger. The marketing campaign designed to launch the new menu item spared no expense. Yet, consumers overwhelmingly rejected the new McLean Deluxe and the item was removed from the menu shortly after its release. This fiasco illustrates the power of what kind of tension currently creating challenges for food marketers? O a. the health versus convenience tension O b. the health versus affordability tension Oc the health versus quality tension O d. O e O f. O g the health versus taste tension the health versus distribution tension the sustainability versus health tension the taste versus sustainability A key aspect of synesthetic packaging design is to properly measure and calibrate the visual and that generate pleasurable and emotional connections. O a. a. oral O b. tactic O c. haptic O d. olfactory e. textural Oe In food marketing, what does "1,500 miles" mean/represent? O a. The equivalent GHG emission produced by a cow's flatulence. O b. An erroneous and incomplete assessment of the distance traveled by our food from farm to table. O c. The radius/zone typically served by "local" food companies. O d. O e. The average distance between food distribution warehouses used by large retailers. the average size of the territory served by food distributors The distance fruits and vegetables can safely travel before going bad. The degree to which consumer has the ability to make decisions and the feeling of control over those decisions and their consequences is known as a. Agency O b. Control O c. Obsessive-compulsive syndrome O d. Self-determination O e signatures, that is those aspects of a consumers' interaction with the packaging e. Self-regulation