Design a marketing plan for monthly book subscription service (new or existing). Completed projects should be no less than five type written pages and should include sketches, photographs, charts where necessary. Be careful to discuss the following items fully:

MARKETING PLAN

1. Company Analysis
2. Company description
3. Strategic Focus and Plan: including mission and goals
4. SWOT analysis
5. Situation Analysis
6. 1. 1. Social Forces
      2. Economic Forces
      3. Competitive Forces Provide an industry description in detail
      4. Regulatory Forces
      5. Technological Forces
      6. Political forces
      7. Natural Forces

6. Market-Product Focus

1. 1. Product description and strategy:
2. 1. 1. Is this a consumer product or a business product?
      2. Stage of product life cycle
      3. Other products offered in product line/product mix. Describe fully.
      4. How does this product satisfy needs/wants?
      5. Pricing Strategy
      6. Packaging (include sketches, photographs, models etc).

1. Marketing Objectives: What are you hoping to accomplish with this plan?
   1. Target market
   2. Points of difference: How is this product different from competitors product?
   3. Promotion Methods What methods will you use to promote your product?
2. 1. Include sample advertisements, sales promotion methods (coupons, rebates, etc)
3. 1. Distribution Methods How will your product be distributed? Be specific here?

1. Budget, Schedule, and Monitoring:
   1. Financial Data
   2. Plan Implementation: Include a budget and timeframe for this plan to be implemented. Be specific on costs and time allotments.
   3. Evaluation and Control How will the effectiveness of this plan be measured?i.e.: Target sales goals versus actual sales, on a monthly basis.