Design a social media strategy for the online MBA program. You want to increase the conversations between current students, alumni and prospective students on social media. How can you encourage conversations between potential students and online MBA students and alumni in order to increase the pool of applications by qualified candidates.   

 

1) Strategy starts with: Segmentation, Targeting and Positioning

 

2) STP (Listen, Engage and Promote)

How would you apply STP to each platform LinkedIn, Instagram and Twitter .  You need to decide how you will use each social media platform to listen, engage and promote.      

 

Listen: Exploratory data- numerical or qualitative date?  social media platform relevancy? What did you find? 

Engage: what can you use to engage students, alumni and prospective students? 

Promote: What can do you to promote?