Design and implement a digital marketing campaign

-Conduct a desk level research to identify your target audience ,

-Identify your key competitors in the market place

Point out their weaknesses

Outline how you intend to overcome the weaknesses

-Set your objectives with the need of your target audience in mind

• Make use of the SMART principle in objective setting
• Research and highlight market trends,
• Select only one (1) social media platform for your business
  • Justify why the chosen platform is the perfect fit for your small business,
• Create and disseminate your marketing communication messages
  • Message must resonate with chosen target audience
  • Messages should contain some elements of story telling
• Grow your social media business page
  • Use the principle of reciprocity to bring attention to your page
    • Find a large page where your target audience are mostly like to spend their time (example: @fashionnova, @medicaltalks)
    • Identify the most active users by going through the likers, commenters and viewers on the most recent posts
    • Interact with these actives users by liking and commenting on their posts to bring attention to your page. (NB: Do not spam your target audience with unwanted comments and unsolicited messages)

• Task A

  Implement the campaign. In submitting, student must attach the link of their business page, screenshots of all analytics provided by the social media platforms, and customer interactions via direct messaging.

  Task B

  Write a 2-page report to describe the process you went through in developing the campaign.

• Outline your research process in arriving at a target audience,
• Outline your plan to gain a competitive advantage over your competition,
• Justify your objectives and choice of social media platforms,
• Share your compelling business story
• Share the challenges you encountered during implementation

• Task C

  Create a power point with reference to your report.

  Presentation date will be communicated to the class once a date is set with the digital marketing practitioner.