Despite it being an unavoidable eventuality, one's demise is a topic most of us steer clear of. Either due to superstition or procrastination, many are reluctant to discuss the death of our own or our loved ones. In more recent times, though, the taboo has loosened its grip somewhat, as marketing campaigns present the final resting place in more palatable light. After all, there is good sense in planning ahead, because the fact is that land is becoming increasingly expensive this includes burial grounds.

Nirvana Asia LTD ("Nirvana") is the largest integrated death care service provider in Asia. They offer premium quality burial plots, niches and tomb design and construction services in terms of design, landscaping, materials used for building and amenities, site maintenance, and customer services, as well as high quality and reliable funeral services.

Discuss the marketing segmentation for Nirvana Asia Group? (20 marks)