Despite the presence and pervasiveness of digital marketing, traditional marketing is still the majority of consumers exposure to marketing and still a majority of advertisers activities. Describe the major benefits and drawbacks of traditional marketing and contrast these with the benefits and drawbacks of digital marketing. Using these characteristics, what can digital do to better its position against traditional media? What can traditional media do to be more forward-looking like digital media? (The rationale and justification for the answers is the most important component of this question)