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Destination/Place Branding Why is it important to have multiple stakeholders involved in a destination/place branding effort? What are the advantages of creating brand messaging that

Destination/Place Branding

Why is it important to have multiple stakeholders involved in a destination/place branding effort?

What are the advantages of creating brand messaging that speaks to the different facets of the places offering i.e. entertainment, culture, sites, etc.?

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