Detail all of the types of content that need to be developed in order to move a customer through the AIDA Funnel. Use the worksheet to detail steps: 

 

 

KEY ATTENTION INTEREST DESIRE ACTION Non-potential Customer Potential Customer AIDA FUNNEL Figure 3.3.1 Demand Generation . SEO Paid Search Email Demand Harvesting .Social Media Ads Social Media Posting Loyalty Building Display Advertising