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Detailed Marketing Plan (IMC) a. Marketing Objective - forecast market share and sales volume b. Marketing Strategy - clear and specific identification and description of
Detailed Marketing Plan (IMC) a. Marketing Objective - forecast market share and sales volume b. Marketing Strategy - clear and specific identification and description of the target market C. Marketing Mix - Product, Promotion, Price, Distribution. -Write bibliography with references. -Product "Summerhill Pyramid Winery - Target county is Los-Angeles California, USA from Canada
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
