Details:

As a practitioner, you must be able to create and communicate a compelling awareness of a need for effective knowledge management in an organization. For this assignment, you will create a research-based communication strategy for an upcoming knowledge management initiative.

General Requirements:

Use the following information to ensure successful completion of the assignment:

• Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
• Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
• This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.

Directions:

Write a paper of 1,000-1,250 words that presents a research-based communication strategy to facilitate buy-in and create awareness in the company about the impending knowledge management initiative. Include the following in your paper:

1. A brief description of the strategy.
2. A research-based rationale for the strategy.
3. A discussion of how to overcome the potential barriers to the strategy.
4. A plan for measuring the short-term success of the strategy.