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MARKET PENETRATION PRODUCT DEVELOPMENT Our existing competitor is Forest hill resort - We make sure that we always clean our in Davao city, this is one of the most visited mini zoo and the whole resort. We also have resort in Davao city. Forest hill resort has our maintenance staff to check the area if mini adventures for their visitors like zip line there are wires or any hazardous things that and a kiddie playground with animal can harm our customers while doing their structures. outdoor activities/adventures. Because in our resort, the safety of our customers is our top In comparison to our resort, the La Aiznah priority. Adventure Park and Resort is going to give you the thrill and fun that can surely suffice - Schools and universities will also be your adrenaline cravings. We offer exciting targeted. Students, faculty, and other school amenities and outdoor adventure activities personnel can do their team building such as clubhouse, ziplines, sports court, activities and retreats in the area. theme and nature park, trekking section, mini zoo, cottages and hotel, and more. The - Aside from direct promotions through wave pool is the main attraction of the resort advertisements, the business will go hand and it is a great place to have that dip and and hand with the local government officials plunge you want, and also have Jacuzzi and and community partnerships and promotion pool slides that will unquestionably hype you of the said establishment. further. - We will have promos and discounts/ For our mini zoo, we offer educational tour packages. for our customers especially their kids so that they will also be educated about the animals. - And some of our competitor's feedback In our zip lines, there is a kiddie zip line and ( based from online reviews) pool is crowded, adult zip line. We also offer day and no maintenance staff, dirty cr, rude staff, overnight stay since our customers/guests pool is ugly and shallow, noisy place. To might want to rest for a bit and just enjoy resolve this kind of issues/problems resorts their bonding- owner and staffs/crew will cooperate to address the issue to resolve this kind problems and to make the customer go back again to the resort. MARKET DEVELOPMENT DIVERSIFICATION - The target market would be everyone. - Tree planting is the new activity that we will Everyone is welcome to enjoy the beauty of create because we want our existing and new the resort. customers to enjoy planting trees for the environment. Aside from the mini zoo and adventure activities, we also aim to improve our overall - For the full implementation, proprietors will visual, because aside from the fun, we want work hard and hand together with the our customers to feel the nature and just government, Department of Tourism, NGOS, relax. We will invest in tree planting and be and other local community. We will also use an advocate about it, so we can attract more the power of social media, not just to customers based on the shared values and promote but to also reach more potential also because of the improvements on the customers and to attract them visit our overall visual of our resort. resort.\f