Details of task requirements: Part 1: Mini Case (video) Analysis of Market Segmentation, watch Grilled Burger ad and answer 2 questions below. A. Explain the concept of Market Segmentation and describe at least three target markets on the Grilled video B. Explain the concept of Positioning and discuss Grilled Burger positioning strategy on the video. Part 2: Theory and Application of Marketing mix (4Ps of Marketing: Product, Price, Promotion and Place). 1. Student to selects one product with 2 of target customer groups. 2. Discuss how 4Ps of Marketing Mix can be applied in particular group chosen and how value can be created in each of the marketing mix. 3. Give your justification for two groups customers that you selected for that product. Note: Must only need to choose TWO target markets and ONE Product to discuss theory and application. Products Target Market Burger Middle-age White-Collar individuals (baby-boomers) Upper-middle class Seniors (age group 65 75 years old) Mid-sized care Sedan University students Millennials (21 and 28) Holiday Beach Resort Accommodation Trade persons (Generation Y) Teenage generation (ages between (13 and 17) Bath soap Single parents (Age 35 48) Generation Z (ages 28 and 35) between Running shoes Vegetarians Executives (Generation X ages 39 to 59) The aim of the Assignment

Report Structure (3000 words plus or minus 10% of the total word counts contents only references are not counted): Executive summary (between 150) Table of contents Introduction (400 words) Part 1 Discussion (800 words) SEGMENTATION: Explain the concept of Market Segmentation and describe at least three target markets on the Grilled video POSITIONING: Explain the concept of Positioning and discuss Grilled Burger positioning strategy on the video. Part 2 Discussion (1200 words) Marketing Mix o Product o Price o Promotion o Place Target Market Distribution channels Promotional communications and tools Conclusion (300 words) Recommendations (150 words) must provide source to support recommendations Reference list (min. 6 academic sources and 4 industry sources). Use correct Harvard referencing style