Details of Task:

Strategic Management is not only related to Multi-National Enterprises (MNEs) and big companies but also required for Small and Medium Enterprises (SMEs) and even for Non-Government Organizations (NGOs). This assignment aims to understand how small companies are making their strategic decisions and how the external environment, internal environment, and other stakeholders are forcing them to reshape their strategies. Although SMEs are not frequently covered in popular media or national press, they may have a local media place. We use their products and services in our daily life, and they are located next to us. The restaurants, supermarkets, dry-cleaning services, and other small shops and small-scale manufacturers are also examples of SMEs.

kindly choose an SME to study and get enough information to write your report with 1800 words count

Please try to cover the following points in your report:

1. A brief history of the company/business.
2. Trace the evolution of its strategy. How it is changed from its beginning.
3. What are the mission, vision, and primary goals of the company?
4. Conduct a strategic analysis by using at least two strategic tools such as VRIO framework, value chain analysis, business canvas model, PESTEL for macro-environmental forces, Porter`s five forces for industrial factors.
5. Based on your analysis, identify the strategies that you think the company should pursue.