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strategic Planning Market Penetration Arategy . becareful in creak a succeful + techniques encourage viritors product with interest in similar product to purchase your inHead of Growth strategies - your competitor . whether you are a new or existing " include existing competitors tourism operator there may come a time when you would like to Product Development strokegy expand or grow the goal of product development ic to make a product offering that matcher your target market . Ansoff Matrix The first step is to understand Existing Product New Products -your market. Some of the things you can do Market product to help this process are: penetration - Do your refearch Development Inreaking - Ark Question look at your competition Reach out for help from New Markets | Existing Markets marketing experts . Market Diversification Development Diverification - the process of expanding, Increasing Risk reinventing , improving , or growing your existing product offering by developing new or altered produ Market Development Arategy for both new and existing vistor * attracting new viritor for your product - in order to know the needs Or tailoring your fairting products and wants of the already to ratify new visitor exist visitor aims to inovate a product to the new curtoment . developing new product to new customerPlease make like this for our resort that has mini me and adventure activities MARKET PENETRATION PRODUCT DEVELOPMENT -Our competitor is the tribal Village in Magsaysay Park - Every first Saturday of the month we are inviting in Davao City. As per sun star there are 11 tribes in certain tribes to perform and present in our tribal Davao. heritage. Other than that, we will be develop it into tribal town. - In comparison to our product, Dayun tribal heritage, we offer 18 tribes IN MINDANAW. In addition to that we also offer, day tour and overnight stay that allows them to experience various cultural activities on each tribes. Tribal foods, clothing, and souvenirs are part of the inclusions. Activities like team building and field trip are open. MARKET DEVELOPMENT DIVERSIFICATION Our target market are students, youth, and families. -We will coordinate with NGO the non-government We also offer puppet show and live performance from Organization. different tribes every weekends and special events. -We will offer educational tour packages for our tourist