Determine a business goal that you think would prompt a marketer to run that report. (For example, if a business wanted to increase brand awareness to Millennials, they'd want to generate an Audience Report to see if there has been an audience increase in that age range).

Of the three Google Analytics report types, Audience, Behavior and Acquisition, explain which is the most beneficial for any business to utilize regardless of what their business goals may be. Explain why you believe that this report is the best to use overall?