Determine a target market share percentage for a product newly introduced in the market. Explain relevant steps or components of your calculations.

Awareness= 10%

Of the aware consumers, Trial rate is

40% said Definitely buy

10% said Somewhat willing to buy

Total trial rate = ?

Available=10%

Repeat =1.2 (20% stated willing to buying it again)

Calculate the market share (rate) estimate= ? If there are 1000 consumers, total market share = ?

-If the dollar revenue per device at the factory is 300, while the unit cost for intended volume is $50, estimate profit per unit, calculate total profit.

-Can you show the relevant percentages of awareness, trial rate, availability, and overall market share on a bar chart?

-What are the major limitations you would mention in calculating a probable market share as estimated above?

-If through word-of-mouth (they really are upbeat about Facebook and YouTube approach) the company thinks they could get another 20% vicarious trial users after first year, how would the market share and profit calculations change from second year?