Determine if PFIZERS business formula corresponds with one of the two theories of creating above-average returns. Explain your response, and outline the steps for the model that best reflects Pfizer's situation. Define Pfizer's tangible and intangible resources, and discuss their value to the organization. Identify the capabilities and core competencies that support the company's competitive advantages. Evaluate the firm's decision-making capabilities. How does Pfizer locate attractive pharmaceutical opportunities and select its strategic approach when pursuing promising market opportunities? Consider Pfizer's competitive strategy. Assess the fitness of the firm's organizational structure and controls to help the company achieve its strategic objectives. Can you identify any problem areas that may develop as the company faces oncoming competitive forces or previous poor decision making? Make proposed recommendations for achieving, sustaining and advancing its competitive advantage and ability to add value into the future.