Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Determine leak even soles under alternative salex strategies and evaluate results, 50% a. Totat sales $2,600,000 b. Total sales $3,375,000 16.3A (LO2), AN Service The

image text in transcribed
Determine leak even soles under alternative salex strategies and evaluate results, 50% a. Totat sales $2,600,000 b. Total sales $3,375,000 16.3A (LO2), AN Service The Grand Inn is a restaurant in Flagstaff, Arizona. It specializes in south- western style meals in a moderate price range, Paul Weld, the manager of Grand, has determined that during the last 2 years the sales mix and contribution margin ratio of its offerings are as follows Percent of Contribution Total Sales Margin Ratio Appetizers 15% 50% Main entrees 259 Desserts 10% 50% Beverages 25% 80% Paul is considering a variety of options to try to improve the profitability of the restaurant. His goal is to generate a target net income of $117.000. The company has fixed costs of $1,053,000 per year. Instructions a. Calculate the total restaurant sales and the sales of each product line that would be necessary to achieve the desired target net income. Paul believes the restaurant could greatly improve its profitability by reducing the complexity and selling price of its entrees to increase the number of clients that it serves. It would then more heay. ily market its appetizers and beverages. He is proposing to reduce the contribution margin ratio on the main entrees to 10% by dropping the average selling price. He envisions an expansion of the restaurant that would increase fixed costs by $585,000. At the same time, he is proposing to change the sales mix to the following Percent of Contribution Total Sales Margin Ratio Appetizers 25% 50% Main entrees 25% 10% Desserts 10% 50% Beverages 408 Compute the total restaurant sales, and the sales of each product line that would be necessary to achieve the desired target net income e Suppose that Paul reduces the selling price on entrees and increases fixed costs as proposed in purt (b), but customers are not swayed by the marketing efforts and the sales mix remains what it was in part(a) Compute the total restaurant sales and the sales of each product line that would be necessary to achieve the desired targot net income. Comment on the potential risks and benefits of this strategy

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Students also viewed these Accounting questions

Question

6. Explain the strengths of a dialectical approach.

Answered: 1 week ago

Question

2. Discuss the types of messages that are communicated nonverbally.

Answered: 1 week ago