Question
Determine the life-time value of an acquired customer (V). Show your work. Assuming the customer will renew policy for 5 years and our average premium
Determine the life-time value of an acquired customer (V). Show your work. Assuming the customer will renew policy for 5 years and our average premium for this demographic group is $950 per year and the underwriting costs are $350.
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Foundations of Finance The Logic and Practice of Financial Management
Authors: Arthur J. Keown, John D. Martin, J. William Petty
8th edition
132994879, 978-0132994873
