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Determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the table below.
Determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the table below. Which company is performing better?
Company A | Company B | |
Net sales | $3,000,000 | 850,000 |
Cost of goods sold | $500,000 | $350,000 |
Sales expenses | $200,000 | $100,000 |
Part 2
Fill in the table below. (Round to the nearest whole number.)
Company A | Company B | |
NMC | $_________ | $_________ |
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