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DETERMINE TO WHAT EXTENT THE CAMPAIGNS LEVERAGE HEINZ BRAND ASSETS: MESSAGE SYNERGY AND FLUENCY. YOUR ANSWER SHOULD ALSO INCLUDE THE APPROPRIATE 5 SECRETS TO CREATIVE
DETERMINE TO WHAT EXTENT THE CAMPAIGNS LEVERAGE HEINZ BRAND ASSETS: MESSAGE SYNERGY AND FLUENCY. YOUR ANSWER SHOULD ALSO INCLUDE THE APPROPRIATE 5 SECRETS TO CREATIVE SUCCESS. THE RATIONALIZE YOUR ANSWER AND EXPLAIN WHY THE IMPORTANCE. 1
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
