Determine where there is a gap in the market or area for a niche market to implement a project.Be sure to identify the following information:

1. The market, the name of the company, why you feel as though there is a niche or area for you to succeed in the market.

2. Research other companies in the same market and note why they aren't providing the services you are offering and

3. Contrast them to the goods or services your company is going to offer.