Determine who the assumed target market is for the website Amazon.

2. Evaluate the website according to how the products or services are being sold (e.g., keywords, website structure, web links, product descriptions, messaging, chats, blogs, banner ads, pop-ups, shopping cart structure).

3. Describe how well you think the website will resonate with the assumed target market and why.

4. Recommend structural, design, and content updates that could be implemented to improve website performance and customer satisfaction.

5. Propose key performance indicators (KPIs) and metrics that can be used to evaluate your proposed updates and determine whether they led to performance improvements.