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Detlef works for Bath & Body Works as a category manager. Detlef is interested in identifying the types of products that are typically purchased as
Detlef works for Bath & Body Works as a category manager. Detlef is interested in identifying the types of products that are typically purchased as gifts, as well as determining how much Loyalty Rewards Members typically spend on gifts. He consults with a database specialist at the company and learns that, unfortunately, this information is not available as part of the information captured related to transactions or purchase history because Bath & Body Works is not currently capturing whether the purchase was for the customer or a gift. Detlef has encountered a common disadvantage related to secondary data. Which of the following best characterizes the disadvantage related to Detlefs research problem?There is a mismatch between the researchers unique problem and the purpose for which the secondary data were originally gathered.Data quality is questionable.Data are readily available to save time and money.The data are outofdate, old, and no longer applicable.
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