Detmer Holdings AG of Zurich, Switzerland, has just introduced a new fashion watch for which the company is trying to find an optimal selling price. Marketing studies suggest that the company can increase sales by 5,000 units for each SFr2 per unit reduction in the selling price. (SFr2 denotes 2 Swiss francs.) The companys present selling price is SFr99 per unit, and variable expenses are SFr69 per unit. Fixed expenses are SFr834,900 per year. The present annual sales volume (at the SFr99 selling price) is 25,400 units.

Required:
1.	What is the present yearly net operating income or loss? (Input the amount as a positive value. Omit the "SFr" sign in your response.)

(Click to select)Net operating lossNet operating income

SFr

2.	What is the present break-even point in units and in Swiss franc sales? (Omit the "SFr" sign in your response.)

Break-even point in units
Break-even point in Swiss franc sales	SFr

3.	Assuming that the marketing studies are correct, what is the maximum profit that the company can earn yearly? At how many units and at what selling price per unit would the company generate this profit? (Omit the "SFr" sign in your response.)

Maximum profit	SFr
Number of units
Selling price	SFr

4.	What would be the break-even point in units and in Swiss franc sales using the selling price you determined in (3) above (i.e., the selling price at the level of maximum profits)? (Omit the "SFr" sign in your response.)

Break-even point in units
Break-even point in Swiss franc sales	SFr